Here is a spotlight on one of Rochester's neighborhoods where Beechwood Development is working and expanding in the local market. This information is taken from the City of Rochester's website

'Urban by Choice' banners greet you as you visit the 19th Ward in the southwest corner of the City of Rochester. It is an appropriate slogan for the neighborhood with the oldest continually operating neighborhood association in Rochester. With over 22,000 residents, the 19th Ward is the largest residential neighborhood in the city and among its most diverse. Residents from different economic and racial groups have chosen the 19th Ward neighborhood because of its many amenities, active neighborhood association and strong sense of community.
The current 19th Ward Community Association remains true to its roots. Its mission is "...to create a conscious multi-racial community where individual and cultural differences are not only tolerated, but celebrated and where people share a sense of community...". In addition to the annual House Tour, the 19th Ward neighborhood has many other social events, including a Square Fair in June, annual convention in November and community dinners in February. All activities, committees, and events are volunteer based and rely on neighbors working together.
Proximity to facilities such as Genesee Valley Park, the University of Rochester, the Erie Canal, the Rochester International Airport and Interstate 390 make the 19th Ward a convenient and attractive place to live. Many residents were drawn to the area by the quality and character of 19th Ward's housing stock. Houses range in style and size from one-story cottages to stately mansions. Regardless of size, most houses have hardwood floors, natural wood trim, leaded or stain glass windows and open porches. These houses have been highlighted in the annual Community Association House Tour since 1971.
Housing issues directly lead to the formation of the 19th Ward Community Association in 1965. Some real estate agents were engaged in "Block Busting" practices, including the use of race issues to cause panic selling. Residents were concerned about this and agreed in their initial charter to work together to provide "a model for the possibility of a racially integrated community within a stable residential area". These housing issues were addressed by the formation of a Real Estate Center to facilitate home sales as well as by a housing preservation program. The newly formed 19th Ward Community Association soon created other programs focused on local schools, youth services and recycling.